Who should you sell your income property to on the North Shore?
Five options to sell your plex or multiplex on Montreal's North Shore. We compare timelines, commissions, and closing certainty — to help you choose based on your real priority.
Quick answer
To sell an income property on the North Shore, there are 5 options: a direct buyer (offer within 48 h, 0% commission), a real estate broker, FSBO (DuProprio/Vendre.ca), an off-market network, or a flipper/fund. The right choice depends on your priority: speed, maximum price, or discretion.
Speed · Commission · Price · Certainty
You own a plex or multiplex on Montreal's North Shore — Laval, Terrebonne, Repentigny, Saint-Jérôme, Blainville, Mascouche — and you are thinking about selling. Good news: you have several paths ahead of you. The challenge is that they do not all lead to the same result.
Most owners know about brokers and FSBO platforms. Fewer know that direct buyers, off-market networks, and funds specializing in multifamily acquisitions also exist. This guide compares the 5 main options on the criteria that actually matter: the timeline to receive an offer, the commission, the likely price, and the certainty that the deal will close.
Sources: OACIQ brokerage commission guidelines; APCIQ (Association professionnelle des courtiers immobiliers du Québec) market price data for the North Shore (April 2026).
5 options to sell your income property on the North Shore
Comparison based on the criteria that actually affect your net proceeds.
| Option | Typical timeline | Commission | Price obtained | Closing certainty | Best for |
|---|---|---|---|---|---|
| Direct buyer (e.g. ImmoMulti) | Offer 24–48 h; close 30–60 days | 0% | Slightly below market | Very high | Fast sale, hassle-free, properties needing work, difficult tenants |
| Real estate broker | 2 to 6 months | ~4–6% + taxes | Potentially maximum market price | Medium (buyer financing) | Maximizing price with time to spare |
| FSBO (DuProprio/Vendre.ca) | Variable, often long | 0% commission + platform fees + your time | Market if well priced | Low–medium | Experienced sellers comfortable managing showings and negotiations |
| Off-market network | Variable | 0–X% depending on network | Below market, discreet | Medium | Discreet sale, no public listing |
| Flipper / fund | Fast | 0% | Significantly below market | High | Severely distressed properties, urgent situations |
Indicative data, June 2026. Brokerage commissions are negotiable. Sources: OACIQ (brokerage framework); APCIQ (North Shore price medians).
There is no universally superior option — there is the one that fits your situation. A well-maintained property, a patient owner, and the capacity to manage showings: a broker or FSBO maximize exposure. A property in poor condition, a liquidity need, difficult tenants, or a desire for discretion: a direct buyer offers the best combination of speed, certainty, and zero commission.
Each option explained
ImmoMulti and direct multifamily buyers
A direct buyer purchases the property to hold it long-term. They assess the value themselves, formulate a firm offer quickly, and do not impose financing conditions. There is no sign, no showing, no public listing — the transaction remains entirely confidential.
- Advantages: offer within 24–48 h, closing in 30–60 days, 0% commission, no post-inspection renegotiation, purchase as-is with tenants in place.
- Disadvantages: the offer is often slightly below the public market listing price (offset by commission savings and speed).
Licensed real estate broker (OACIQ)
A broker lists the property on Centris and the public market, organizes showings, manages the marketing, and handles negotiations. This is the traditional method for maximizing exposure. Under the OACIQ, brokers must act in their client's best interest and adhere to real estate brokerage ethics rules.
- Advantages: maximum exposure, access to all market buyers, professional guidance throughout the process.
- Disadvantages: commission of 4% to 6% + GST/QST on the commission (~$57,000 taxes included on a $1M sale), timeline of 2 to 6 months, multiple showings, possible post-inspection renegotiation, and buyer financing conditions.
DuProprio, Vendre.ca, and selling without a broker
You manage the listing, showings, negotiations, and purchase agreement yourself. Quebec's Real Estate Brokerage Act (OACIQ) does not require an owner to use a broker to sell their own property — FSBO is perfectly legal in Quebec.
- Advantages: 0% commission (saving $40,000 to $60,000 on a $1M property), full control of the process.
- Disadvantages: platform fees (a few hundred to a few thousand dollars), significant time investment, risk of underpricing or poorly drafted purchase agreement, unpredictable timeline.
Off-market sale to an investor network
The property is presented directly to a restricted network of qualified investors, with no public listing. No sign, no online listing, no tenants or neighbours informed of the sale. Some networks charge reduced commissions; others operate commission-free.
- Advantages: complete discretion, no mass showings, controlled process.
- Disadvantages: restricted buyer pool (may limit competition and price), variable timeline depending on network buyer availability.
Flippers and repositioning acquisition funds
Flippers and funds purchase severely distressed properties or urgent situations to reposition and resell them quickly for a profit. They make fast offers but factor their resale margin into the price — which typically produces the lowest offers in the market.
- Advantages: speed, 0% commission, purchase in any condition.
- Disadvantages: price significantly below market (their resale margin is their business model).
How to choose based on your priority
Your personal situation should guide the choice of method — not a universal rule.
Speed & certainty
You want to sell quickly and be certain it will close, with no financing surprises or post-inspection renegotiation. A direct buyer is the best choice: offer within 48 h, guaranteed closing, 0% commission.
Maximum price & you have time
Your property is in good condition, you can wait 3 to 6 months, and you are prepared to manage showings and financing conditions. A broker or FSBO will maximize exposure and potentially the sale price.
Avoid all commission
You do not want to pay any commission and you are comfortable managing the process yourself. FSBO (DuProprio) eliminates brokerage commission — saving 4% to 6% — but requires time and careful preparation.
Absolute discretion
You want no sign, no public listing, and no tenants or neighbours knowing anything about the sale. A direct buyer or off-market network guarantees complete transaction confidentiality.
Where does ImmoMulti fit among these options?
ImmoMulti is a direct buyer of multiplex properties (2 to 80+ units) active on Montreal's North Shore, from Laval to the Laurentians. We purchase income properties as-is — with tenants in place, regardless of tenant profile or the building's physical condition — and provide a firm offer within 48 hours, with no commission and no obligation.
For larger buildings of 12 to 50 units or projects of greater institutional scale, we also collaborate with Opale Capital, a partner specializing in the acquisition of institutional-scale income properties in the Quebec market.
Our model differs from a flipper or fund: we hold properties long-term, which allows us to offer more equitable prices than buyers who purchase solely to resell in the short term.
Your answers on selling an income property
A direct buyer like ImmoMulti is the fastest option: a firm offer within 24 to 48 hours and closing at the notary in 30 to 60 days, with no showings or financing conditions to wait for. No public listing is required.
Yes, it is perfectly legal. The Real Estate Brokerage Act, overseen by the OACIQ, does not require an owner to use a broker to sell their own property. You can sell directly to a buyer or use a platform like DuProprio or Vendre.ca (FSBO).
Two options eliminate commission entirely: selling to a direct buyer (0% commission) and selling without an intermediary (DuProprio, FSBO). A broker's commission typically ranges from 4% to 6% of the sale price — a saving of $40,000 to $60,000 on a $1,000,000 property.
Yes. Under the Civil Code of Quebec, residential leases follow the property upon sale — tenants retain their rights and their lease. A direct buyer or investor specifically purchases occupied buildings, as-is, without asking for units to be vacated.
A direct buyer's offer is often slightly below the listed price on the public market. However, you save 4% to 6% in commission, avoid post-inspection price cuts, and reduce months of carrying costs. Your net proceeds can be comparable to — or higher than — a broker-assisted sale. Use our offer calculator to estimate your net based on your property's actual income.
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