Opinion column by the ImmoMulti Team. Facts are sourced; opinions are our own. This is not legal or financial advice — verify your figures and the lease before acting.
"Redo everything, you'll rent it for more." It's the reflex of many owners when a unit comes up. But should you really fully renovate before renting a unit, or rent it "as-is"? As a direct buyer of multi-unit properties on the North Shore, we see too many plex owners burn their yield on renovations the rent will never repay. Here's our take, called straight — and the honest counter-argument.
Quick answer
Neither "renovate everything" nor "rent everything as-is": you renovate what the market pays in rent, and not a dollar more. A targeted refresh between two tenants pays back fast; a gut renovation of a unit re-rented for barely more destroys yield. The one case where heavy renovation genuinely makes sense: when the work opens Section F (a building built or changed in use within five years, waiving the right to ask the TAT to fix rent for five years).
🔥 The Opinionated Take
Our position: the right answer is neither "renovate everything" nor "rent as-is," it's "renovate exactly what the rent repays." The emotional owner's trap is renovating to their own taste — a magazine kitchen in a Saint-Eustache fourplex — when the tenant will pay the area's market rent, not your dream rent. Conversely, renting a run-down unit "as-is" to save in the short term invites turnover, complaints and vacancy. The real discipline: every renovation dollar must translate into recoverable rent dollars, otherwise it comes straight out of your yield.
Achievable Rent: The Only Referee
In Quebec you don't set your rent in a vacuum. When a tenant changes, the rent is not capped by law, but Section G of the lease requires you to declare the lowest rent paid in the previous 12 months, and the new tenant can have their rent fixed by the Administrative Housing Tribunal if they contest in time. Translation: a rent jump unsupported by documented work can be challenged. Your beautiful renovations don't "unlock" unlimited rent — they justify an increase, provided you document it.
Source: Administrative Housing Tribunal — Rent increase and rent setting.
And renovation is expensive. According to a RénoAssistance-APCHQ survey, Quebec owners spend on average about $34,000 per renovation project, often at $100 to $300 per square foot. Construction costs rose about 4.3% in the first six months of 2025, and the APCHQ expects continued pressure tied to the labour shortage. Do the math: $30,000 of work for $75 more monthly rent is over 33 years to recover. The same $30,000 that takes a unit from unsafe to "clean and functional" and allows $200 more per month pays back in 12-13 years — and every month after that is net yield.
Sources: APCHQ — Economic forecasts 2025-2026; RénoAssistance-APCHQ survey on renovation spending.
The three-question rule before renovating
- How much EXTRA monthly rent does this work earn me, at the area's market price?
- Over how many years do I recover the spend (cost ÷ annual rent increase)?
- Does this work also reduce a risk (roof, electrical, habitability), or only the aesthetics?
Section F: When Heavy Renovation Truly Pays
There is one scenario where deep renovation genuinely changes the math: Section F of the lease. It lets the landlord and tenant waive, for five years, the right to ask the TAT to fix or modify the rent — but only if the unit is in a building constructed, or whose residential use results from a change of use, within the last five years. A simple refresh does not qualify. Converting a commercial basement into a dwelling, creating a unit through a change of use, or building new: that's what opens this five-year window during which your rent escapes fixing. It's the strongest argument for a heavy renovation over an "as-is" rental.
Beware the technical trap: to benefit from this restriction, the owner must also state the maximum rent in the lease that can be charged over the five years (the TAT maximum-rent notice, mandatory for leases concluded from February 21, 2024 on a building ready from that date). Filled in incorrectly, Section F won't protect you. On this front, the framework echoes other recent reforms we broke down in our column on gentle densification, ADUs and zoning on the North Shore.
Source: CORPIQ — New obligations under Sections F and G of the lease (in French).
The Tenant Type You Filter For
Beyond rent, renovation acts as a filter on demand. A clean, safe, functional unit attracts a larger, more creditworthy pool of applicants, lowers turnover and limits service calls. Renting a worn-out unit "as-is" attracts the opposite: fast turnover, downward negotiation, maintenance complaints. That cost never shows up in the contractor's quote, but it is very real — and it adds to the bill of a unit left in poor shape.
| Criterion | Renovate before renting | Rent "as-is" |
|---|---|---|
| Upfront outlay | High (~$34,000/project) | Minimal |
| Achievable rent | Higher, if backed by work | Capped by condition |
| Section F (5-year waiver) | Possible if change of use | No |
| Tenant quality | Larger, creditworthy pool | Turnover, complaints |
| Risk (roof, electrical) | Reduced if structural work | Deferred, sometimes worse |
🎭 Devil's Advocate
Let's be honest: the "renovate before renting" camp has real arguments, and not only aesthetic ones. First, a unit rented "as-is" in dubious shape exposes you to a habitability risk: a tenant can go to the TAT for repairs or a rent reduction, and the municipality can impose corrections. Renovating upfront is also legal protection. Second, the tenant side deserves a hearing: a decent unit is not a luxury but a legitimate expectation, and tenant-advocacy groups rightly note that renovations sometimes serve as a pretext for abusive increases or disguised evictions. That's exactly the grey zone we covered in our column on renoviction and the plex owner treated as a suspect. Finally, financially, renovating between two tenants may be the only moment when you can truly reposition the rent without immediate challenge — a timing argument the "as-is" camp underrates. In short, "renting as-is" out of sheer laziness is not a strategy: it's usually just deferring a problem.
The Verdict for the North Shore
Our verdict: renovate surgically, never by reflex or by taste. On the North Shore, where the market rents of Terrebonne, Mascouche or Saint-Jérôme set a realistic ceiling, the profitable renovation is the one that (1) fixes a real risk, (2) unlocks a documented rent, and (3) attracts a better tenant. A full "gut" renovation is only fully justified if it opens Section F or solves a structural problem. And if the required work exceeds what the rent will repay — missing capital, roof or foundation surprises — then the most rational decision may be to sell your plex as-is to a specialized buyer, rather than injecting capital you'll never recover. The worst scenario remains the owner who renovates to reassure themselves, only to discover the market won't pay for their peace of mind.
Before you reach for the hammer
A renovation is only profitable if the rent increase repays it within a reasonable horizon, or if it reduces a real risk (habitability, roof, electrical), or if it opens Section F. Outside those cases, renting after a targeted refresh — or selling as-is — beats the full renovation.